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The Godfather of Influence, Dr. Robert Cialdini

The Science of Success

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How to Be an Amateur Palm Reader

In a study, people were asked to try a new soft drink. If at the top of the flyer, there was a question, do you consider yourself an adventurous person? Now 55% gave their email address to a stranger so that they could access something new. This is similar to the lesson that fortune tellers and palm readers use to get people to sort of agree with what they're about to say.

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