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EP 41: FTX Part 2 and the Twitter Breakdown: Aztec’s Jon Wu joins to talk FTX then Former Twitter Director Ryan Sarver & Fintwit Poster Compound248 Break Down Elon’s Takeover, Paid Verification, Advertisers Fleeing and the FTC

The Logan Bartlett Show

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Is Twitter a More Brand Advertising Oriented Platform?

There wasn't this same bottom of the funnel call to action conversion click through type of advertising that was happening in a meaningful way on twitter. The issue with that particularly in this economic environment is not having that means that you can't ascribe ROI in the same meaningful way as instagram or facebook. In a recessionary market you're going to start looking more uh in a more meaningful way on which one is actually delivering hard ROI and so brand advertising inherently has this this issue of squishiness and softness associated with it.

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