I think another incredible example is when we watched revenue and the headwinds that the advertising market was facing, Google, Facebook, Snap. We were looking at how fact these companies had become and just how much money they were spending. It was just nobody had the sheer will of force to say, you know what, maybe we don't need as many people," he says. "When we just lived in a culture of just keep spending, it all works out in the end"

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