Breakthrough Lessons: Why You Need to Nail a Niche before Going Big
Pattern Breakers
00:00
The Key Leaps of Start Up Greatness
To get massive in the future, you have to appeal to tiny and passionate niches first. Jeffrey moore shows us that a start up needs to dominate a niche of visionary early adopters before expanding into other niches needing social proof. Focuse first on collectables, linked in targeted v cs and silikan valley. There are at least five characteristics for an ideal audience: desperation, want to solve a particular set of crossable customer prospects, already tried it but no solution yet.
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