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5min chapter
Breakthrough Lessons: Why You Need to Nail a Niche before Going Big
Pattern Breakers
The Key Leaps of Start Up Greatness
To get massive in the future, you have to appeal to tiny and passionate niches first. Jeffrey moore shows us that a start up needs to dominate a niche of visionary early adopters before expanding into other niches needing social proof. Focuse first on collectables, linked in targeted v cs and silikan valley. There are at least five characteristics for an ideal audience: desperation, want to solve a particular set of crossable customer prospects, already tried it but no solution yet.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode