The Value of Human Stories in Data Rich Programmes

We track what assets got used most internally, cause all these assets were made to, made available to the internal teams of this organization. And after the first year, you know the story. People would just barely skim across the data, but those video stories, they loved. They were heavily viewed. We use that as a proof point when suggesting the value of qualitative or human stories as a complement to data rich programmes. It's another way that we often get around budget constraints or the limits of another organization wanting to know exactly what we're going to do to get to the outcomes. This conversation about centring on the outcomes in turn leads clients to trust the team and that the team together will