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Cult of self-improvement

High Agency Podcast

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Branding and Belonging: The Psychology of Self-Improvement

This chapter examines the branding and cultural nuances of a self-improvement organization, analyzing its martial arts-inspired visual identity and hierarchical structure. It highlights the psychological impact of language and rituals within the group, including the use of loaded terms that shape perceptions and foster belonging. The discussion sheds light on both the positive and manipulative aspects of these practices, exploring their implications for personal growth and social dynamics.

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