How to Get People to Ask More Uncomfortable Questions

There is very little research that actually looks at what questions people are in fact, willing to ask. How do navigate these trade offs between the information we want and that we not offending or annoying some one else? So hart schweitzer and van eps set about to conduct a study that could examine the types of questions that people feel comfortable and uncomfortable asking. What it would take to get people to ask more uncomfortable questions, and what would happen if they did....