3min chapter

The Bootstrapped Founder cover image

3. Make It Sell Itself: On Referral Systems

The Bootstrapped Founder

CHAPTER

The Three Reasons Why Referals Work

If customers stend to gain something from another use adjoining the service, then the referst system will likely work. If there is a reputation gain, if customers can show that they are experts in their industry, instead of beginners, by using service. These are the three reasons why a system mi fizzle out. And conversey, a referse system will work best if it has the opposite right and for losing tetch,. The opposite is a system having netwirk effects.

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