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3. Make It Sell Itself: On Referral Systems

The Bootstrapped Founder

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The Three Reasons Why Referals Work

If customers stend to gain something from another use adjoining the service, then the referst system will likely work. If there is a reputation gain, if customers can show that they are experts in their industry, instead of beginners, by using service. These are the three reasons why a system mi fizzle out. And conversey, a referse system will work best if it has the opposite right and for losing tetch,. The opposite is a system having netwirk effects.

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