Terra API Podcast - Stay Fit, Stay Connected cover image

CEO of Eight Sleep: The future of Sleep, Training, and wearables with Matteo Franceschetti

Terra API Podcast - Stay Fit, Stay Connected

CHAPTER

Branding and the Shift to Sleep Performance

The speaker discusses their company's branding strategy and the decision to focus on slip performance, despite facing internal and external pushback. They talk about the inflection point that led to this shift and the challenges it presented.

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