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The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more

Marketing School - Digital Marketing and Online Marketing Tips

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Website Features and Search Rankings

Exploring the correlation between website features and search rankings, the chapter debates the effects of elements like pronouns, cookie consent, and design signals on rankings. It dissects negative ranking factors such as fixed video ads and the impact of political issues on marketing strategies. Additionally, the narrative delves into insights on marketing budgets, decision-making process around ad placement, and the influence of personal beliefs on marketing strategies.

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