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The Journey From Seed to Series A
Tyson: We had a pivotar approach, right? Our original approach with content was bring us tons of traffic. But none of that traffic was converting into requests as you're really in blog. So this part of the product market fit, hey, we have a part of the screen and lots of traffic, but they're not needing our service. And so we kind of refocus and we changed our structure and our strategy to focus all on just the highest leverage things.