How to Increase AOV as Your Cost Goes Up

"I've been super heavy on testing. Like, how do I increase AOV as our cost is going to go up? How do I offset that?" he said. "One of the best things we probably did was so on our landing pages, we have like the one bottle, the three bottle, the six bottle." He added: "We there was like a 10 to 15% bump there, right? So now we're like, okay, how do we keep, you know, testing these things?"

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