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The New York Times' Ad for Gigi and Bella Hadid
In 2021, Rabbi Shmeer Lee Poteik paid for a full page advertisement on page A5 of the New York Times. The advert featured my face alongside the faces of Gigi and Bella Hadid, all superimposed over an image of rockets. And the intention of the ad was clear in response to our belief about human rights," he says. "I believe that people accept rich stories when they're delivered to them"