AgTech - What Are the Transformational Changes?

Ian Harley is CEO and co-founder of Traction Ag, Inc, a cloud-based farm accounting and management software company focused on helping farmers become more profitable and efficient. Ian has more than 25 years of experience in sales and management of AgTech companies, delivering accounting, operations and agronomy software. Prior to Traction Ag, Ian held roles at Granular, Trimble and Farm Works Software. Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Traction Ag delivers the most extensive suite of farm-specific accounting capabilities in a cloud application and allows users to automatically and easily maintain inventory balances for crops and supplies, tracks costs of production and field-level profitability; providing crucial insights and saving valuable time. The company is majority employee and farmer-owned business and leverages integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities.