Ray Nicholson, DJ Cassidy & Chicken Salad?
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Authenticity vs. Commercialism in Social Media
This chapter explores the tension between authenticity and commercialism in social media, particularly through the lens of influencers and their extravagant lifestyles. It humorously contrasts creative marketing strategies, such as a Nesquik promotion, with the quirks of pet food advertising, while also discussing the absurdities of targeted ads and social media algorithms. The hosts engage in lively anecdotes, reflecting on their personal experiences with unexpected content and the peculiarities of their online marketing interactions.
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