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[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Do You Have Paying Customers Yet?
If you don't have paying customers yet, but are in a similar category, would it make sense to interview people who actually bought a similar solution? Look at competitive behaviors. What are people doing instead of using your product? So i would also, if youere kind of more in that space, i would talk to those people. Well, i would consider them prospects, and i would also consider them ike, kind of like in the potential customer bucket.
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