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#72 Stan Lee: Founder of Marvel

Founders

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Building Marvel's Fan Legacy

This chapter examines Stan Lee's pioneering efforts to cultivate a dedicated fan community for Marvel, akin to Disney's Mickey Mouse Club. It highlights the missed opportunities at Marvel as executive decisions failed to prioritize fan relationships, which could have set them on par with Disney. Through the lens of innovative distribution strategies and a pivotal contract dispute, the narrative reflects on the importance of creativity and connection in shaping the comic book industry.

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