A lot of companies and technologies get overran in the long run because they're unable to do something that a smaller, more nimble competitor can do it at a lower cost. That's literally the innovator's dilemma. You have to be able to choose the path you're going and just execute so ruthlessly and not be distracted. But in the process of not being distracted, you can kind of get sideswipe, which is what happened in a lot of these cases.

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