The Importance of Data Driven Marketing

Roxanne Jones: Do you think most brands realize the need of potentially blending this data, pulling different data sources in. Or do you still feel like that is a, is still an unknown of not sure where to get started and how it works? Jones: I look at it in a bit of the overall knowledge of brands themselves in terms of wanting to be data driven has matured over the last six or seven years. The only thing that I see really changing is, well, TikTok didn't exist five years ago. And so all I know is that there are going to be new platforms and there aregoing to be new channels and there areGoing to be new tools.