How to Show a Paywall on the Onboarding Process

Olivier: The number one is have your paywall during the onboarding process. And then when he added three screens, he saw a 234% increase in overall conversions. So that last point that you made, like don't talk about feature, but talk about the benefit is really important.

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Episode notes

App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:

target 100% paywall views
add the paywall to the onboarding process
stop building more features
focus on improving the rate of trials to subscriptions
carefully consider the length of the app’s trials
use data as social proof

For noteworthy quotes and key takeaways from the episode, read the article -

How to Monetize Your App: Expert tips from Steve P. Young (App Masters)

Episode Topics at a Glance

The story behind App Masters
Steve’s youtube content initiative
App monetization tips
Why onboarding works and the proofs
Why trial works and the proofs
Showing a paywall early on to 100% of the users
Paywall content tips (long vs short, pricing table)
Feature led vs value-led
Using data as social proof

More about Steve

Steve P. Young is the founder of App Masters the app marketing agency that helps grow apps faster, better & cheaper.

From top-charting apps to the world’s biggest brands to small indie app startups, App Masters guides you through our successes and failures to ensure that you have a proven framework to ultimately find your success.

He is an author, speaker, and host of the #1 app marketing YouTube channel. He has interviewed the biggest names including the co-founder of Shazam, Crossy Road, Mafia Wars, Color Switch, and more!

Steve’s Links

Steve’s Linkedin

Steve’s Twitter

App Master Youtube Channel

Podcast - App Marketing by App Masters

Timestamps

0:00 Welcome to the Subscription League

0:21 Steve P. Young introduction and name explanation

1:13 How Steve founded App Masters

3:38 App Masters' brand partnerships

6:31 Steve's advice for CEOs for app monetization

9:34 What pushed you to get so involved with data?

11:28 How to incorporate paywalls during onboarding