#37 How attribution works in Google Analytics 3 and 4
The Measure Pod
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The Multi Channel Funnel Reports Are a Different Set of Reports
The multi channel funnels reports are a separate set. You don't get to see that data alongside traffic data for different channels. The six month campaign time ut does not apply there, so direct traffic is classed as direct. Even things like just doing last clickb or last non direct click attribution, in the multi channel fons reports, i not going to match the standard report even of its using a very similar model. But at its core, it's a set of reports that enables you to do some attribution reporting. And this is a really good place where you can compare multiple attribution models side by side.
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