Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses cover image

John Fio: Building a World One Hug at a Time - Outside Insights

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

CHAPTER

How to Fake the Sale of 100 Million Items

A lot of the shit that I did there, like, just walk me through how you go about doing this. And then we had this test shoot where we had this like, you know, influencer come and sit with me. But she couldn't do it. She could not go. She when she did, she didn't know how to talk about the product. It's way easier to focus on what color should we do? And oh my God, investors and do it. Oh, I'm validated. Okay, who's going to come work for me? How I got that person? Well, guess what? What are you guys all doing? You haven't sold air to

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