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The Numbers Aren't Adding Up.
Dwain mensinger, the interim c f o, and i have burned the midnight oil coming up with multiple financial scenarios. Our promotions with tosheba and soni are reaching new devit owners, but they're enormously expensive. Only about five % of them actually return and rent again. That means that we have to subsidize 20 free bees at 15 dollars apiece for every actual customer we get out of the deal. Do the math. Every paying customer is costing us 300 dollars.