AI Art in Marketing: A Global Perspective

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This chapter examines the innovative use of AI art tools in marketing, showcasing their ability to create viral content like memes at reduced costs. It contrasts cultural attitudes towards AI-generated content across America, Europe, and Japan, highlighting both the challenges and opportunities these technologies present for brands and individuals in different markets.

Episode 21: Are AI Image Generators crossing the line from tool to threat? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) discuss the rapid advancements in AI image and video tools and their implications on marketing, legal frameworks, and cultural perceptions.

In this episode, Matt and Nathan dive into the astonishing progress of AI-generated content, its advantages for businesses, and its potential downsides. They cover the viral success of AI-generated ads like the McDonald's Japan campaign, the democratization of AI tools, and the cultural differences in AI adoption. They also highlight the competitive landscape of AI image generators, legal concerns surrounding copyrighted content, and the future of AI in marketing and content creation.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Rapidly growing AI art usage offers opportunities.
(06:03) Memes, AI art and videos changing marketing.
(07:40) Controversial video reaches diverse audience, promoting brand.
(11:24) Luma dream machine animates images creatively.
(13:38) AI art entering new era, blurring reality.
(17:36) Lawsuits over scraping trademarked IP for AI.
(19:50) OpenAI's research lab began and evolved.
(23:52) CEO opposes generative AI, earns respect.
(26:10) Potential for AI rebellion causing societal divide.
(32:26) Transitioning to regular episodes, encourage audience engagement.

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Mentions:

Get the free ChatGPT Bundle here https://clickhubspot.com/chatgpt
Grok: https://x.ai/
Procreate: https://procreate.com/
James Cuda: https://www.linkedin.com/in/james-cuda-56007333/
Idiogram: https://ideogram.ai/

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano