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650: How do Transferable Tax Credits Work? Billy Lee of Reunion Infrastructure

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Importance of Speed, Credibility, and Expertise in a Niche Market

The importance of calling prospective clients and refining the 'who are we' message in the first six months of marketing is discussed in this chapter. They emphasize the balance between striving for perfection and the need for speed, highlighting the importance of being a trusted partner in the niche market of transferable tax credit transactions.

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