Apple TV+ Marketing and Content Strategy

This chapter explores Apple TV+'s strategic marketing initiatives surrounding the show 'Severance', including high-profile promotional events and the financial implications of such moves. It emphasizes the importance of quality programming in attracting and retaining subscribers, using examples from successful shows like 'Ted Lasso' and 'Silo'. The discussion also critiques character portrayals and writing styles, highlighting how these elements impact viewer engagement and series longevity.