Building a Tribe

If you want to be a leader in the community, you will have to work yourself through those ranks. People don't trust easily and they will be sceptical of business leaders engaging them in their communities. By guiding people to build a community, you and your business can be an important pillar of this long term association with like minded people. Many communities have experienced really opportunistic advertisers coming in and trying to sell them their products. They may look over protective and overly cautious, but they are hard learned lessons from keeping the o unity from being spammed and falling into disarray.