The Future of Ad-Based Platforms

The web 3 internet is going to be more lucrative for individual platforms that do well and also more incentive aligned with their users. The most analogous thing that you can look at in my opinion is gaming because I really love the idea of this sort of like free to play game where people don't actually have to end up paying anything for it. And so let's you know play that thought experiment like what if Web 3 social had this sort oflike play to earn or you know customization business model like what would that look like?