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140 - How To Execute Demand Creation vs Demand Capture, With Kaylee Edmonson, Refine Labs
The Marketing Millennials
How to Stand Up Self Reported Attribution
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Refine Labs is a company that uses self reported attribution to help marketers better understand where their customers are coming from. Founder and COO of Refine Labs, John Sutter says the data can be used for more than just quantitative reasons. He suggests using an open text field on your conversion forms or other ways to test if you're getting pushback about adding such fields.
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