2min chapter

The So What from BCG cover image

Economic Uncertainty Can Be Your Friend

The So What from BCG

CHAPTER

Can You Adapt to Be One of the Inelastic Winners?

Even in the darkest times there are always inevitable winners. There's always companies that are naturally positioned a bit of luck. What it takes is how can we understand the signals and facts better? How can we become more resilient by being prepared for a broader range of things? These are the sorts of things we've been tackling now with a variety of players.

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