
Ep 200 – Belief in the Possible: Navigating the Successful Transition from Volume to Value, with Melanie Matthews
The Race to Value Podcast
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Operational aspects of value-based care in ACOs
This chapter explores the operational aspects of executing on a value-based care agenda within Accountable Care Organizations (ACOs). It emphasizes the importance of proactive wellness, disease management, and improved health outcomes, as well as execution capability and company culture in driving transformation. Strategies for adaptability and addressing emerging challenges are also discussed.
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The transformation of healthcare is a seemingly insurmountable challenge, yet overcoming any obstacle in the journey begins with the belief that it is possible to win! It’s not about the magnitude of the task; it is about the collective will to prioritize the wellbeing of every person we serve in our population. Perhaps when approached with the audacity to imagine a healthier and more equitable future for all, we’ll actually get there. And that is just what the Physicians of Southwest Washington (PSW) is realizing as they navigate a successful transition from volume to value.
Our guest on the Race to Value this week is Melanie Matthews, the dynamic, creative, and innovative CEO of PSW. She leads a population health company that has been around for three decades. Melanie is not only leading their ACO and managing their progression in the adoption of full-risk Medicare Advantage delegation; she has become a nationally recognized voice for value-based health policy. In listening to this interview, you will hear from a leader that has a real personal capacity for leadership and a clear focus on excellence. If you want to hear from someone that is at the absolute forefront of risk-based contracting and innovation, who understands the issues at a granular level, this episode with Melanie is a must-listen!
Episode Bookmarks:
01:30 Introduction to Melanie Matthews and the Physicians of Southwest Washington (PSW)
04:30 PSW has evolved over the last three decades from an IPA to a diverse business that includes a national leading ACO and risk-bearing entity for MA.
06:00 “PSW is a story of independent physicians who, in a time of market consolidation, want to remain independent and focus on the patient relationship.”
06:45 Achieving success in delegated risk and taking accountability for both quality and total cost of care.
07:00 The impact of MACRA on the long-term value-based care strategy of PSW.
08:30 Building an infrastructure and developing capabilities to move a value-based agenda.
09:00 Developing a business model for agility in responding to new rules (“a kayak in a sea of cruise ships”) and engaging all types of physicians in the landscape.
09:30 “The value-based movement is important as the fee-for-service chassis is not realistic, has poor quality and outcomes, and rising costs.”
10:00 Taking risk with physician partners and providing them with MSO services, leveraging a technical infrastructure and population health platform.
10:45 The glacial pace of scaling payment model transformation at CMS and CMMI’s bold goal for 2030.
12:00 The increasing shift to home-based care delivery and the use of generative AI in reshaping care delivery.
13:00 How the flawed economic design of the fee-for-service system creates industry inertia.
14:00 Diverting to the known (i.e. fee-for-service care delivery) in times of stress is an unsustainable path forward.
15:00 Convincing the Board room on the tenets of VBC when it hasn’t historically delivered on its promises.
16:00 Trends in consumer cost-shifting and the challenges of private insurers cross-subsidizing provider losses from public payers.
16:30 Unsustainable economics in employer-based healthcare and the looming insolvency of Medicare.
17:00 What does the CMMI 2030 Goal mean for future of the value movement?
18:30 An overview of the extensive services offered by PSW that empowers success in VBC.
19:30 The explosive growth of strategic transactions of physician groups and how mass consolidation is impacting the landscape.
21:00 Aligned incentives and access to a population health platform as keys to VBC success.
22:00 PE investment impacts on competition in an independent physician ecosystem.
23:00 Generational differences in the approach to the business of practicing medicine.
23:30 “Organizations that are convened with independent physicians are able to show better costs of care.” (vs. employed or vertically integrated systems)
24:45 Capital investment and consolidation as a forcing function for physicians to embrace total cost of care models.
26:00 The explosive growth trajectory of Medicare Advantage and how PSW is capitalizing on innovation in full-risk MA delegation.
28:30 Keys to Success in Full-Risk MA: 1) Incentive Alignment, 2) Empowering Data and Actionable Insights, 3) Standardized Workflows
29:00 Developing a common set of quality and utilization goals across all payer contracts.
30:00 Clinical connectivity, workflow optimization, and a data infrastructure for high- and rising-risk patient segmentation.
30:30 Working with the array of incentive options in MA – from P4P, hybrid capitation, to full capitation options.
31:00 How full capitation allows for an immediate recognition of the high utilizers in need of intervention.
31:30 Prospective payment as a revenue stabilizer for independent practices.
33:00 Using outcomes, quality, and clinical coordination data to align incentives in a physician network.
33:45 PSW has a risk portfolio that covers 350,000 lives, of which 80,000 are Medicare beneficiaries in MSSP and ACO REACH programs.
35:00 MSSP is vehicle for building risk maturity, while CMMI programs (e.g. ACO REACH) present the best opportunity for care delivery innovation.
37:00 Consumer-centric innovation and benefit design flexibility in MA as a source of influencing CMMI payment model design.
38:30 “ACO REACH is the first model that really contemplates the economic considerations of managing populations in underserved areas.”
40:00 Strengths of ACO REACH (e.g. health equity benchmarking, care delivery innovation, incentives for SDOH interventions).
40:30 What can CMMI do to improve the benchmarking methodology used in ACO REACH?
42:00 Testing capitation and assessing health equity opportunities in ACO REACH.
43:30 Executing on a playbook for Population Health improvement.
45:00 Building a culture of team-based care in value transformation.
47:00 Engaging patients through motivational interviewing.
47:45 Ensuring access, capturing quality, and providing preventative screenings as the ABCs of comprehensive primary care.
48:15 Developing shadow bundles within a total cost of care arrangement to align incentives with specialists.
50:30 Melanie’s describes her experience as a leading advocate and health policy expert.
51:30 The need for a unified voice to define what value-based care really is.
52:00 A patient example of how social isolation caused extreme overutilization of the ED.
53:45 “I feel like it’s important to shout from the rooftops on the importance of value-based care…”
55:00 The Value in Healthcare Act as a policy striving to preserve Advanced APMs in the value movement.
57:45 Parting thoughts from Melanie on the future of accountable care.
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