2min chapter

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#212 The History of Data and AI, and Where It's Headed with Cristina Alaimo, Assistant Professor at Luiss Guido Carli University

DataFramed

CHAPTER

Exploring the Complexity of Online Advertising Data and Pricing Strategies

This chapter uncovers the intricacies of measuring user attention and pricing ad space in the digital advertising realm. From clicks to impressions, it explores the challenges and methodologies involved in determining the value of online advertising metrics.

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