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Working Backwards Q&A with Colin Bryar

Think Like Amazon

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What's the R Right Alot Principle?

The r right alot principle states that leaders seek diverse perspectives and work to diconfirm their beliefs. How did you see jeff and other s t members apply this principle when making key decisions? A lot of it is just licking out the data. O thea weekly business review is a great example where, if you were to look at that flip through the deck that mazon looked at for the weekly business review, about 80 % of that data reflects what customers saw in the prior period.

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