3min chapter

Marketing Against The Grain cover image

Using Social Dynamics to Build Community with Capri Wheaton

Marketing Against The Grain

CHAPTER

The Choices Are Easier for Startups Than Late-Stage Companies

Capri: The choices are almost easier for a startup than a late-stage company. Capri: I think there's a way to reframe it to make it more opportunistic versus maybe more defensive. If the market's resetting and paid-add costs are going down in your market then maybe you can lean in heavy there, says Capri. "Everyone's frustrated that this is kind of hitting us at this stage so soon," he adds.

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