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Ep 295: Free Your YouTube Ads! How we got $500,000 in free traffic on YouTube Shorts

DTC Podcast

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How Google Ads Can Benefit Brands With Future Bids

Ads that linked to the store generated two million organic views. That's $500,000 in ad spend. For free 99.9%. Adam: The average cost per view in Google ads there for the last 28 days was on the low end around 25 cents a view. Ken: If your ad contains keywords that are frequently used on the lander, you get a better rating because that's more cohesion within the funnel. It's like a relevancy score? Yeah, something like that.

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