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Ep 295: Free Your YouTube Ads! How we got $500,000 in free traffic on YouTube Shorts

DTC Podcast

CHAPTER

How Google Ads Can Benefit Brands With Future Bids

Ads that linked to the store generated two million organic views. That's $500,000 in ad spend. For free 99.9%. Adam: The average cost per view in Google ads there for the last 28 days was on the low end around 25 cents a view. Ken: If your ad contains keywords that are frequently used on the lander, you get a better rating because that's more cohesion within the funnel. It's like a relevancy score? Yeah, something like that.

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