The Importance of Setting a North Star in GE Digital

GE was one of the first to really put the focus on outcomes, even though it had always been how you value selling the end. If you're going to go after digital transformation in a big way, you've got to set a very clear, branded message around what you're going and achieve. Start small, focus on product market fish; then scale with your customers at scale with the market. The last big lesson was it's all about people, right?