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Bell Curve
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The Dual Edge of Luxury Branding
In Italy it is now illegal for handbag companies to burn their excess product hmm they used to Handbags, you know the leather handbags that you know coach or Prada was making. Instead of having excess inventory that Degrades the brand and and brings sure they should have sold them for 40% 50% 60% of the last maybe. Now there's companies that go out And specifically control the supply of those those products So it'll be like I don't know a random target in Oklahoma gets one of those luxury brand items per month And they control it and send it out But but the point is it's all about manufacturing scarcity for this brand because once you have that brand appeal The
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