
Navigating Complexity: The $595 Billion IT Managed Services Landscape in 2025
Business of Tech: Daily MSP News & IT Services Analysis
Navigating the Future of IT Managed Services: Trends and Challenges Ahead
This chapter analyzes the evolving IT managed services landscape for 2025, forecasting a $595 billion growth fueled by a heightened focus on cybersecurity. It addresses the challenges faced by service providers and the changing roles of Chief Information Security Officers amid new regulations and customer expectations for AI integration.
New data points to the significant growth projected for the IT-managed services industry in 2025, with revenues expected to reach approximately $595 billion globally. The Asia-Pacific region is anticipated to lead this growth, driven by an increasing demand for cybersecurity services and a shift towards a security-first approach among managed service providers (MSPs). However, a recent Canalys survey indicates that many partners struggle to advance artificial intelligence (AI) projects beyond the proof-of-concept stage, highlighting the challenges posed by compliance and regulation, particularly with new laws like the Digital Operational Resilience Act in the EU.
The episode also delves into the evolving landscape of PC technology, where small and medium-sized businesses reportedly spend 77% of their IT staff's time on PC maintenance and support. As AI technology advances, AI PCs are expected to account for a significant portion of all PC purchases in 2025. The need for performance optimization, AI software deployment, and on-device security is becoming increasingly critical, prompting IT providers to develop specialized support services to meet these demands. The rise of AI also necessitates user training and energy efficiency, as businesses look to maximize the potential of AI technology.
In a discussion about major tech companies, host Dave Sobel highlights the backlash Microsoft faced after a 30% price increase for its Microsoft 365 Copilot subscription, which left many users dissatisfied and unaware of the changes. Despite the criticism, the price hike is projected to generate substantial additional revenue. Meanwhile, Apple is focusing on revamping Siri and enhancing its AI models, reflecting a commitment to improving its AI capabilities amid challenges with existing features. These developments underscore a broader issue within the IT services industry: the gap between AI hype and real-world delivery, emphasizing the importance of transparency and effective communication with customers.
The episode concludes with insights into the evolving role of Chief Information Security Officers (CISOs), who are increasingly taking on broader business responsibilities beyond traditional cybersecurity duties. Despite this expansion, only a small percentage of CISOs reported salary increases linked to their additional responsibilities. The growing influence of CISOs in boardrooms is noted, with many now reporting directly to CEOs and participating in board meetings. However, a disconnect remains between the priorities of CISOs and board members, particularly regarding compliance, which could pose challenges in navigating the complex regulatory landscape. This evolving dynamic presents both opportunities and challenges for IT providers and MSPs as they seek to align with CISOs and address gaps in security and compliance.
Three things to know today
00:00 The $595 Billion Question: Can MSPs Keep Up with Complexity in 2025?
06:19 Microsoft’s AI Price Hike Shocks Users—Apple’s Fixing Siri, but Are Either Getting It Right?
08:47 From Security to Strategy: Why CISOs Are Juggling More—Without the Pay Bump
Supported by: https://www.huntress.com/mspradio/
About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.
💼 All Our Sponsors
MSP Radio is supported by our partners:
ABC Solutions · CometBackup · Firetail · HaloPSA · LogMeIn · Mailprotector · Pax8 · Rythmz · ScalePad · TimeZest · Transit AI
Supporting the IT services community through insights, analysis, and transparency.
🚀 Join Business of Tech Plus
Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.
👉 https://businessof.tech/plus
🎧 Subscribe to the Business of Tech
Want the show on your favorite podcast app or prefer the written versions of each story?
📲 https://www.businessof.tech/subscribe
📰 Story Links & Sources
Looking for the links from today’s stories?
Every episode script — with full source links — is posted at:
🎙 Want to Be a Guest?
Pitch your story or appear on Business of Tech: Daily MSP News & IT Services Analysis
💬 https://www.podmatch.com/hostdetailpreview/businessoftech
🔗 Follow Business of Tech
LinkedIn: https://www.linkedin.com/company/28908079
YouTube: https://youtube.com/mspradio
Bluesky: https://bsky.app/profile/businessof.tech
Instagram: https://www.instagram.com/mspradio
TikTok: https://www.tiktok.com/@businessoftech
Facebook: https://www.facebook.com/mspradionews
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


