451. Ridiculously Dumb Stuff Trainers Do [Series] - Starting a Second ‘Business’ Social Media Account
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
00:00
Introduction
A lot of times we decide that we're going to start a business, and we probably have a personal profile on Facebook, Instagram, TikTok. People who think that your business needs to be separate from your personal, it's just a bad idea for two main reasons. Relatability comes through shared values, interests, and beliefs. That stuff just kind of gets glossed over if it isn't also paired with trust in the actual human. It is hard to find new people to follow you on social media, especially if you're not good at creating content. So you might as well double down on that authority that you have from your personal profile to get started.
Transcript
Play full episode
