Thinking Slow Is the Antidote to Failure

One of the things that you advise is to take your time before you really dive into a project and most people have a bias towards action. You know we studied the people who are successful and we find that this is what they're doing so we it's very easy to study failure because there's so many failures in big projects but we've also made a real point of studying the small percentage actually a fraction of percent of products that are really successful. Are they just lucky or do they actually have a method that they follow? And it's the letter they actually do have a method, doesn't mean that lock doesn't play a role it does.

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