The Duct Tape Marketing Podcast cover image

Leadership Lessons To Help Guide You To Excellence

The Duct Tape Marketing Podcast

00:00

What Are Your Thoughts About Strategy?

"I just get off on the people who do the work and their full scale engagement," he says. "It's not just a piece of paper called a plan. It's not a strategy. It's a way of life." The author was once at McKinsey, but left after Lou Gerstner became CEO of IBM.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app