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RV169 - The Changing Financial Dynamics of B2B SaaS and Tech Companies | Go To Market Live Episode 13

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CHAPTER

Financial Optimization in B2B SaaS Companies

Exploring the financial dynamics and challenges faced by B2B SaaS and tech companies in optimizing sales and marketing expenditures. The chapter addresses the misconception of using total revenue as a benchmark for marketing spending, advocating for a targeted approach based on net new ARR acquired. It delves into strategies for achieving higher EBITDA margins and growth through efficient resource allocation and reevaluating spending decisions.

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