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18min chapter
The Sporting Class: The Trade That Kept Inside the NBA Alive
Pablo Torre Finds Out
The Art of Negotiation in Sports and Entertainment
This chapter examines the complexities of trade negotiations in sports, using the example of Al Michaels' move to NBC and the symbolic trade of Oswald the Rabbit. It highlights the intricate dynamics of media rights, nostalgic value, and the creative solutions that arise in negotiation processes. Through various anecdotes, the chapter illustrates the delicate balance between personal relationships and corporate interests in the entertainment industry.
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highlights
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