Intro

On this episode, we’re speaking with Eric Segal, CCO of X&O, which stands for Experts and Officers, a unique creative and strategy company composed of a network of over 100 big thinkers, all formerly associated with top brands and powerhouse agencies.

They describe themselves as a CMO’s secret weapon, brought in to solve tough marketing challenges in record time. And the coolest part? They all operate anonymously, known to clients only by their colorful code names.

Eric will share some insider information on how they operate with near-surgical efficiency and precision, as well as some ways you could adopt their industry-disrupting practices.