How Did You Make It Real?

I'm heavily sceptical of values. I've read jim collins's work and i know that vision of values are critical, et cetera. Yet i see so many bad examples of ecution in the business world. So i'd been curious, like, how you make it real for people and actually work. It has an amplification effect, because people have the vernacular to be able to talk about things that are already important to the team. Those can be really, really powerful. But if you're a team of accountins, and you're not, like, a fun work place, and you have a cord value of work hard, play hard, like,