S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
00:00
The Importance of Commercial Marketing
Unilever has gone from having kind of lags the other Patagonia is obviously like a golden chance of sustainability. But their valuation has increased by 150% since 2015. And another one is a key valuation growth of 150% compared to your picker comparison, but like John Lewis 50%. So it's not just this kind of, I mean, I live in Brighton and there's this very much kind of an alternative landscape. Mark Carney says that climate change is the greatest commercial opportunity of our time. Because actually, if people engage with it properly, there's so many jobs,. There's so much innovation, there’s so much prosperity.
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