The Progression Project cover image

101 - Kai Lenny

The Progression Project

CHAPTER

How Do You See the Social Media Landscape for Athletes?

"I don't even fit in any boxes. I just kind of my career in existence is so broad with so many sports that the only way I can share anything is to invest my time and resources into just sharing it," he says. "If you were on like the surfing world tour, probably that's probably the only tour right now where you could probably get away with it with just being a competitive athlete."

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