AI Is Reshaping the Creator Economy — Will Your Content Business Survive It? | Susie Bulloch
Millionaire University
Ad break
Advertisement segment featuring Aura Frames & FINRA.
#702 What if the future of content creation depends less on algorithms and more on real human connection? In this episode, host Brien Gearin talks with Susie Bulloch — founder of Hey Grill, Hey — about how she grew a $35 WordPress site into a thriving barbecue brand with viral recipes, national retail products, and a deeply loyal community. Susie breaks down how AI is reshaping the creator economy and why she’s pivoting toward products, community, and more “analog” experiences that algorithms can’t replace. This episode is a must-listen for anyone building a brand in the new era of content creation!
What we discuss with Susie:
+ Origin of Hey Grill, Hey
+ Breaking into a male-dominated BBQ space
+ Growing a content business organically
+ Launching a successful CPG product line
+ Impact of AI on creators
+ Shifts in the creator economy
+ Importance of audience relationship building
+ Pivoting toward analog and in-person experiences
+ Building paid communities and memberships
+ Preparing for the future of content businesses
Thank you, Susie!
Check out Hey Grill, Hey at HeyGrillHey.com.
Follow Susie on all social platforms @heygrillhey.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The AI-powered Podcast Player
