Evolution of a Humor Platform to Embrace Memes and Web3

Today Jason is joined by 9GAG CEO Ray Chan, the Godfather of meme’s. In this episode Ray breaks down how to successfully transition from Web2 to Web3, why the ‘midcurve strategy’ might be best, the best Web3 GTM execution, as well as exploring a framework for Memeland, meme coin fundamentals, and an analysis of the modern day attention economy. For those of you deep in the meme cycle, obsessively on Blast, or otherwise interested in how and why we find ourselves in this memetic cycle, this one’s for you—enjoy.

Note: 9GAG is an online platform and social media website based in Hong Kong, which allows its users to upload and share user-generated content or other content from external social media websites, check it out here: https://www.memeland.com/

Host: Jason Choi @mrjasonchoi . Not financial advice.

Timestamps:

(00:00) Introduction

(03:09) “Yield Guild Games” 

(04:09) Executing on Web2 to Web3

(11:24) Memeland explained

(16:48) The midcurve strategy

(19:24) Founder focuses & GTM strategy

(22:00) The attention economy 

(26:43) Product features in relation to DAU 

(31:21) A framework for Memeland

(39:28) Meme coin comparisons 

(41:32) Commonalities of successful meme coins

(48:28) Differentiating from other meme coins

(53:20) Outro

Partner Message: Yield Guild Games (YGG) is a web3 guild protocol that enables players and gaming guilds to find their community, discover games and level up together. Its mission is to become the leading community-based user acquisition platform in web3 gaming through fun quests that help players build their onchain reputation

Find out more at https://investors.yieldguild.io/

Twitter accounts:

Jason Choi’s Twitter:  

https://twitter.com/mrjasonchoi

Blockcrunch Twitter:  

https://twitter.com/theBlockcrunch

Ray Chan's Twitter:  

https://twitter.com/9gagceo?lang=en

Blockcrunch VIP:

https://blockcrunch.substack.com/

Disclaimer:

The Blockcrunch Podcast (“Blockcrunch”) is an educational resource intended for informational purposes only. Blockcrunch produces a weekly podcast and newsletter that routinely covers projects in Web 3 and may discuss assets that the host or its guests have financial exposure to. Views held by Blockcrunch’s guests are their own. None of Blockcrunch, its registered entity or any of its affiliated personnel are licensed to provide any type of financial advice, and nothing on Blockcrunch’s podcast, newsletter, website and social media should be construed as financial advice. Blockcrunch also receives compensation from its sponsor; sponsorship messages do not constitute financial advice or endorsement.

Full disclaimer: https://blockcrunch.substack.com/about