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1079: Challengers Don't Settle for the Status Quo, with Jennifer Allen

Sales Strategy & Enablement by Revenue.io

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Building Trusting, Valuable Relationships

I think at our core, we all want to be understood. If it's simply your spraing your knowledge at someone, it just gets boring. Invest the time to figure out whether or not this is the right customer. The right customer is no longer the customer that signs the deal for one year. You've blown the one year of revenue in acquiring that customer. So it goes both ways. You need to make sure that what your offering fits them and you need to made sure the kind of customer they are, and there needs match your solution.

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